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Short-form content research

Content is not luck,
it's research.

The all-in-one research hub for finding viral hooks, retention tactics, and proven formats to create short-form videos that grow your business.

Get early access and receive daily viral content breakdowns in your inbox.

Creating short-form content that actually builds your business is hard if you...

Spend hours searching for inspiration but still feel like you're guessing what will work

Can't figure out why some creators' videos convert viewers while yours just get likes

Need to fill your content calendar but keep running out of fresh ideas that align with your brand

Want to recreate viral success but don't know which elements actually drive results

Research That Converts

Reverse engineer successful content in your niche

Find winning videos

Discover viral videos in your niche to adapt for your audience

Build Your Content Calendar

Never run out of ideas using our library of proven formats and styles

Copy proven hooks

Start your videos with proven attention-grabbers that stop your audience from scrolling

Master retention

Learn how top creators keep viewers watching until the end

How It Works

1

Find Viral Outliers

Our platform continuously identifies videos that have performed exceptionally well compared to channel averages, giving you inspiration from proven winners.

2

Study What Actually Works

Analyze the specific hooks, retention tactics, and call-to-actions that make these videos successful—not just in getting views, but in driving business results.

3

Customize for Your Niche

Filter everything by your specific industry, whether you're a fitness coach, productivity expert, or e-commerce brand.

4

Build Your Content Calendar

Save ideas, formats, and templates to create a content strategy based entirely on what's already working in your space.

What you get with Plaza

The Plaza Research Platform gives you everything you need to create content based on what's already working in your niche.

Viral Video Finder

Discover content that's outperforming in your niche

Hook & CTA Library

Copy proven openings and closings that drive action

Format Templates

Adapt successful video structures for your own content

Retention Tactic Analysis

Learn what keeps viewers watching until the end

Plaza Offerings

Weekly Trending Report

While You Wait

Get research samples delivered to your inbox:

  • 5 viral hooks you can adapt
  • 3 trending content formats
  • Weekly outlier videos analysis
  • Content calendar suggestions

Research Platform

Coming Soon

The complete short-form content research hub:

  • Viral video finder across niches
  • Hook and retention tactic library
  • Call-to-action template gallery
  • Content calendar builder
  • Format adaptation tools

Creator Success Stories

"Built my fitness coaching business using Plaza research"

"I looked at what was working for other fitness creators, adapted their formats, and built my entire content calendar using Plaza. Within 3 months, I gained 50K followers and signed 12 new coaching clients."

Alex R.

Fitness Coach

"From content blocks to content machine"

"I used to spend hours trying to come up with original ideas. Now I browse Plaza for 15 minutes, find viral formats in my niche, and adapt them for my brand. My content calendar is full for the next month."

Jordan M.

Personal Finance Creator

"Finally, a research tool that shows what actually works"

"Plaza shows me exactly which hooks are getting attention in my industry. I've increased my average watch time by 43% just by adapting the retention tactics I found on the platform."

Taylor S.

E-commerce Brand Owner

Coming Soon: Plaza AI

Join the waitlist for the ultimate short-form content research platform.

Viral Video Finder: Discover outlier content that's outperforming in your niche
Hook & Format Library: Browse and adapt what's already working for others
Retention Tactics Database: Learn how to keep viewers engaged until your CTA
Content Calendar Builder: Fill your schedule with proven content ideas
Niche-Specific Research: Find trends specific to your industry and audience

Waitlist Benefits:

First access when we launch
Founder pricing locked for life
Weekly trending content reports ($97/month value)
Input on new research features

Join the Plaza AI Waitlist

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Frequently asked questions

Everything you need to know about Plaza.

Stop guessing. Start creating with confidence.

Get proven hooks, formats, and tactics that work in your niche. Join the waitlist for early access.

By joining, you agree to receive emails from Plaza. You can unsubscribe at any time.